Demand research for builders
Know if the demand is real — before you build.
You send us one product or service idea. We send back a scored report: real search numbers, customers complaining in their own words, and who you'd be up against. $129 per idea.
The usual ways to find out are bad.
You have an idea. Friends say it's great — friends are polite. Forums are noisy. A weekend of googling leaves you with forty open tabs and no answer. So most people just build — and pay for the answer with months of nights and weekends. The money stings less than the time: every month spent building the wrong thing is a month not spent on the right one.
But the evidence is sitting in plain sight. How many people are looking for this right now. What they're willing to pay. What customers complain about today, in their own words. Who already serves the market, and how firmly they hold it. We collect it, score it, and tell you what it says.
How it works
- 01
Tell us your idea
The form below takes two minutes. One idea, in plain words, plus the city you'd operate in if it's local.
- 02
We check the fit, then send a payment link
Not every idea can be measured well this way. If yours can't, we tell you straight and you pay nothing. If it can, you get a payment link for $129.
- 03
We run the research
We read the market from every side we can measure: how many people want this and what they'd pay, what customers complain about in their own words, and who already serves them — nationally and in your city.
- 04
Your answer arrives within 2 business days
A 0–100 Demand Index, a plain verdict, what it means for your next step — and every claim linked to a source you can check.
What the report looks like
This is the actual layout. The numbers below are illustrative — yours come from your market.
Demand report
Your idea, researched.
61/100
Demand Index
Favorable Market
Verdict
55–66
Confidence range
01Market Position
02Key Demand Drivers
03Local Market
04Community Signal
05Competitive Landscape
06Recommendations
12-month interest
“Customer complaints appear like this — quoted word for word, with a link to where it was said.”
Two fair questions
“Couldn't I research this myself?”
Some of it, yes. What you're buying is paid-grade search data, days of disciplined digging compressed into one document, and a score that's honest about its limits. When a source can't be measured, the score widens into a range. It never pretends.
“What if the answer is no?”
Then the report did its job. A no costs $129 and two days. Building the wrong thing costs months. And most nos come with a lead: the first idea we scored turned out to have real buyers — searching for it under a different name than the founder was using.
Rate card · 2026
$129
per idea
Flat. One idea, national plus one city. You pay only after we confirm your idea fits — we email you the payment link.
Request a reportTell us your idea
We reply within 1 business day — with a payment link, or a straight answer that your idea isn't a fit for this method.